Get an inside look at the skills taught at the Hasso Plattner Institute of Design (d.school) at Stanford University.

Tips and tricks informed by instruction from leaders at IDEO, Lunar, Jump Associates, D2M, and more.

Content rich, including illustrations, down-to-earth advice, and detailed step-by-step instructions.

Crane for Creativity is a design methods primer published with aspiring designers in mind. The book can aid anyone who cranes--or reaches--for his or her most creative state. If you like to move your musings along to realities, here's the book for you.

Julia Davids' senior capstone course in Design required her to make something real in the world, so she responded to the requirement by writing a book that would help others make something real in the world. Davids shares some fundamental, contemporary ways to think about design and explains her creative problem solving process, which is founded in her educational experience in the Product Design program at Stanford University. Topics include hard skills like Teamwork, Drawing, Interviewing, Observation, Prototyping, and Implementation, as well as soft skills including Ideation, Brainstorming, Empathy, and Needfinding. Furthermore, she invites the reader to consider his or her role and intent as a creative.

Four years of design. One book.

crane for creativity

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The book

Author

Dr. Barry Katz, Professor, California College of the Arts

"You don’t have to be a designer to think like one."

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